Discuss Is Socila Stratification Functional Essay Example

Discuss Is Socila Stratification Functional Essay Sociology gives us an in depth insight into social stratification and how it effects our lives. We as individuals are social beings who are ranked in categories within the hierarchy of society, but within our society we have the means to progress up the hierarchy and become part of the elite. Social inequalities are functional for the elite as they are the ones with the power and control over us as we are socially controlled. Social stratification affects the way we think about life. If were born in Ethiopia you would be illiterate and you would expect the same from your children. You would not be surprised when your children died young. Social stratification is a system in which groups of people are divided into layers according to their relative power, property, and prestige. It is a way of ranking large groups of people into a hierarchy according to their relative privileges. Every society stratifies its members. Some societies have greater inequality than others, but social stratification is universal and can vary due to gender, age and ability When we look at the social stratification system we must take into consideration the five key features: Social stratification is a characteristic of society, not just a reflection of individual differences. Social stratification persists over generations. Social stratification is universal but variable. Beliefs are central to social stratification. Social stratification engenders shared identities. We will write a custom essay sample on Discuss Is Socila Stratification Functional specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Discuss Is Socila Stratification Functional specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Discuss Is Socila Stratification Functional specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will also need to explore ‘Open and Closed’ stratification. In describing social stratification in particular societies sociologists (Tumin, 1985) often stress degrees of social closure and mobility that is allowed in the society ‘Closed’ systems allow little change in social position, while ‘Open’ systems permits some mobility. ‘Open stratification social class gives us some degree of social mobility Saunders (1990) believes that Britain is a true meritoracrcy because rewards naturally go to the most able. Saunders uses data from the National Child Development study to show that children who are bright and hard working will succeed regardless of social advantages they experience some misunderstanding. ‘Closed’ stratification refers to systems where social position is ascribed at birth and various social institutes reinforce the stratification system and there is little opportunity to change position ie: The Caste system (Giddens) is extremely elaborate and varies in its structure from area to area, so much so that it does not really constitute diversity of varying beliefs and practices. Through out our lives we will be confronted with certain types of social stratification in our everyday lives within certain cultures and societies therefore we need to explore the Functionalist approach and the Marxists Approach. Like the functionalists, Marxists agree that education is functional in that it maintains the dominance of certain powerful groups in society. Unlike the functionalists, however, Marxists do not believe that it works for the benefit of all. Instead Marxists argue that the education system sustains one small group’s ideas about appropriate forms of schooling and assumptions about what knowledge is. The system also maintains different levels of access to knowledge for different groups and thereby prohibits the widespread dissemination of knowledge to everyone. From a functionalist perspective, the main parts of society (its institutions such as education, religion and the family) are the foundations for social structure. These institutions have interconnected roles and interrelated norms to form a complete system. All of the institutions have a role to meet the functional prerequisites (society’s basic needs). Integration between the parts is necessary so therefore integration is a functional prerequisite in itself. Social relations are organized, in result of values providing general guidelines for behavior. These state that the function is a consequence, which adds to the stability of the system. A dysfunction is a consequence, which takes away stability from the system of social stratification. There are certain institutions, among them include the family, religion and economy, etc. , which aid the structure of society. These institutions, working in order, with harmony, will not only increase the stability of social stratification, but will add to it. The functionalist will then point out that these institutions, while independent of each other, have a shared system of values which guides them and helps hold the society together. To find out what function each institution performs in the whole social stratification system, one must ask themselves the question of what are the consequences of each institutions contribution to the social stratification of the society Functionalists view on social stratification of our society is centered on their basic interpretations. The role of education is to educate individuals within society and to prepare and qualify them for work in the economy as well as helping to integrate individuals into society and teach them the norms, values and morals of society. Yet there are two sociological theories that differ greatly between them on the role of education. These are Functionalism and Marxism. Like many functionalists, Talcott and Parsons believe that stratification systems derive from common values, it follows from the existence of values that individuals will be evaluated and therefore placed in some form of ranking order. In Parsons words â€Å"Stratification, in its valuational aspect, then is the ranking of units in a social system in accordance with the common value system†. In other words those who perform successfully in terms of society’s values will be ranked highly and they will be likely to receive a variety of rewards. Most societies have different value systems, the ways of attaining a high position will vary from society to society. Parsons argument suggests that stratification is an inevitable part of all human societies and there is a general belief that stratification systems are just, right and proper since they are basically an expression of shared values. In Parsons words he sees social stratification as both inevitable and functional for society, it is inevitable because it derives from shared values which are a necessary part of all social systems and functional because it strives to integrate various groups in society. Functionalists view the role of education as a means of socializing individuals and to integrate society, to keep society running smoothly and remain stable. Durkheim believes that society can only survive if its members are committed to common social values and that education provides these to children and young people as well as raising awareness of their commitment to society. Durkheim also believed that schools teach young people that they must co-operate with their peers and be prepared to listen and learn from their teachers. Individual pupils eventually learn to suspend their own self interests for those of society as a whole, work together and that success in education, just like in society, involves commitment to a value consensus. Bowles and Gintis, writers of ‘Schooling in Capitalist America’ (1976) believe in the ‘Correspondence Principle’, where they suggest that the hierarchy in work is similar to the hierarchy in school, particularly in the differences in social class between state school pupils and fee paying school pupils. Bowles and Gintis also believe that schools are no longer about the teaching of a subject but the social principle or control of the pupils meaning that schools concentrate more on the hidden curriculum than the knowledge process. Equally, schools don’t reward independence and innovation; therefore meritocracy cannot exist within our capitalist society as capitalism is based on the principle of the ruling class (the bourgeois). Bowles and Gintis (1976) refer to the social reproduction theory as a ‘Correspondence Principle’ between schooling and career. This theory suggests that school and careers are closely related and that this correlation is essential for the production of an efficient workforce. For example, the hierarchical structure at school, with the principle at the top and the pupil at the bottom can correspond with life in the workforce where the manager or boss is located at the top and the manual staff at the bottom. Pupils also have little control over what they learn, when they learn it and how; this is, to some extent, decided by the teacher and the curriculum. This is much the same in the workforce where a person may have little option over their task and is set tasks by people above them in the hierarchy. Similarly, Davis and Moore (1945), believed that education is strongly linked to social stratification by members of society and that education ‘sifts, sorts and allocates’ people to their correct place in the economy and society. By rewarding the most talented and most dedicated by allowing them into the highest paid and highest status jobs, education performs the function which is always necessary to Functionalists – differentiating all members of society so that the system runs smoothly. Davis and Moore argued that social stratification exists in every known human society and that all social systems share certain functional prerequisites’ which must be met if the system is to survive and operate efficiently. They regard social stratification as a functional necessity for all societies, and seen it as a solution to a problem faced by all social systems, that of placing and motivating individuals in the social structure, they offer no others means of solving this problem and imply that social inequality is an inevitable feature of human society. Davis and Moore concluded that differential rewards are functional for society, because they contribute to the maintenance and well being of social systems. The Marxists theory on social stratification can be found out by asking the simple question of Who benefits? from the social arrangements of the day. One must look at those who hold the power of the day to find out who benefits. The power elite control the wealth, and impose their will on those who dont control the wealth. This class system of social stratification dates back to the days of Andrew Carnegie, and John D. Rockefeller who where the owners of big business who controlled the lives of their workers. Whoever the power elite want to be in power will be in power. This structure of social stratification will lead to conflicts that have been pre-determined to happen. These conflicts include all social institutions. Marxists, in general, argue that equality is impossible in a class-based society. Like functionalists, they think there is a belief in the link between education and the economy. Functionalists see the link as a positive one, which serves to benefit industrial society, However, Marxists see the education system, existing in order to put children into their class-defined roles in order to benefit capitalist society. Thus, it serves the bourgeoisie well and keepstheproletariatdown. Some researches supported the view that class differences played a role in classrooms. Hargreaves (Luzzo) demonstrated that teachers constantly under-estimated or were ignorant of the power of the peer group in regulating the behavior of pupils. Hargreaves found that boys placed in lower streams were associated with failure at school. Keddie(Luzzo) found that teachers in the humanities department of a mixed comprehensive school tended to see students from the top stream as displaying middle class conforming behaviors, and students from the lower streams as having working class noisy behaviors. Marx predicted a new and final epoch. A society would have complete equality. There would be no new force of production but the relations of production will be transformed. The ownership of production would be collective, as the members of society would share the wealth. The ruling class would no longer exploit or oppress the workers. It is interesting how Functionalists see people as unequal a positive thing and Marxists believe it a negative one. Karl Marx was struck by the inequalities the capitalist system creates. Marx’s theory was that there are two main classes in society, those who own the means of production and those who do not; he recognized that class systems are much more complex. Marx believed that there are splits which can occur among the classes. Examples of these are within the upper classes there are often conflicts between financial capitalists and manufactures. Marx’s concept of class directs us towards objectively structured economic inequalities in society and that class does not refer to beliefs people hold about their position, but to objective conditions which allow some to have greater access to material rewards than others. Marx believed that large scales of inequalities would persist within industrialized countries as the rich stay rich and the poor stay poor. American sociologist Erik Olin Wright has developed a theoretical position which owes much to Marx, but also incorporates ideas from Weber (Wright 1978-1985). According to Wright, there are three dimensions of control over economic resources in modern capitalist production, and these allow us to identify the major classes which exist ie: 1)Control over investments and money capital. 2)Control over the physical means of production (Land or factories and offices. 3)Control over labour power. Those who belong to the capital class have control over each of these dimensions within the production system and members of the working class have control over none of them. In between these two main classes, however there are groups whose position is more ambiguous. These people are what Wright called contradictory class locations because they are able to influence some aspects of production but are denied control over others. Wright terms the class position of such workers as ‘contradictory’ because they are neither capitalists nor manual workers, yet they share certain common features with each. Melvin Tumin a critique of Davis and Moore argues that they have ignored the influence of power on the unequal distribution of rewards. Tumin concludes that stratification by its very nature can never adequately perform the functions which Davis and Moore assign to it. Tumin argues that those born into the lower strata can never have the same opportunities for realizing their talents as those born into the higher strata. Tumin believes that stratification can weaken social integration by giving members of the lower strata a feeling of being excluded from participation in the larger society. Tumin concluded that their enthuastic search for positive functions of stratification Davis and Moore have ignored or tried to play down its many dysfunctions. The time I have spent looking at social stratification has brought me to the conclusion both the structural-functionalist and the social conflict theorists have very strong and explained theories. I believe that in today’s world the structural-functionalist theory is very accurate and seems to be true in our everyday lives. The media makes it so clear to everyone that an education is the only way to make it in the world. The world has advanced tremendously in the past century and continues to expand in technology, making it essential to have a college background and extensive educational background. It’s our choice on where we want to go in life and I feel that no one can shape it for us, we must do it ourselves. We can not live in this world without structure, although personally I think the Marxists approach works better for society as people can change their positions within our society through hard work. The functionalist approach works better for certain societies therefore why would we change it if it is working effectively, although within certain cultures social stratification produces a lot of inequalities which is vital for that society to work. Giddens. (1997). Stratification and Class Structure. In: Anthony Giddens Sociology third edition. Oxford: Blackwell Publishers ltd. 240-282. Ken Browne. (1998). Social Stratification. In: Polity Press an introduction to Sociology. 2nd ed. Oxford: Blackwell Publishing Ltd. Haralambos and Holborn. (1995). Social Stratification. In: Micahel Haralambos and Martin Holborn SOCIOLOGY Themes and Perspectives. 4th ed. London: HarperCollins Publishers. 21-122. Kingsley Davis and Wilbert Moore with a response by Melvin Tumin. (1996). Class readings in Sociology. Available: http://www. soc. iastate. edu/sapp/DavisMoore. html. Last accessed 18th Nov 2010. ________________________________________

Origins of the Arab Spring The WritePass Journal

Origins of the Arab Spring Abstract Origins of the Arab Spring ), the Middle East was run by tyrants who had taken up ownership of their countries. Many Arabs had a feeling that they had been cursed and that the running of affairs in their countries was a source of moral embarrassment. All the events in the Arab Spring originated from an act of protest by Bouazizi, a 26-year-old man from Tunisia on 17th December, 2010. He set himself on fire after a brush with police forces.   As reported by The Telegraph (2011), â€Å"his cart was confiscated by a policewoman who slapped him and spat in his face†. This adds police brutality to the perils that Arabs were going through in regimes prior to the spring. This report aims to present an in-depth look into events before, during and after the recent Arab spring. 2.Events During the Arab Spring Bouazizi succumbed to injuries sustained after torching himself in protest. However, the events that followed transformed Tunisia’s political landscape. Mass protests were organized over oppression, unemployment and the wide gap in income between the rich and the poor. The ultimate goal of the protests was to ensure that Zine El Abidine Ben Ali, the then president of the country, is removed from office. Slightly less than a month after the protests started, Ben Ali fled Tunisia on 14th January, 2011 after ruling for twenty four years (Willis, 2012). This victory of Tunisian reformists inspired protestors in neighbouring Egypt, who believed that they had to end Hosni Mubarak’s thirty-year reign of the country. Egypt protests were brutally resisted by security forces. In February 2011, the persistent protestors succeeded in making Mubarak to leave office (Abou-El-Fadl, 2012). The third casualty was Libya, whose protests were triggered by the arrests of human rights lawyer s in February, 2011. These protests took a violent turn, with the opposition being assisted by NATO in destabilizing the Libyan army. In October 2011, after eight months of fierce exchanges between the army and protestors, Gaddafi’s rule was brutally ended when he was captured executed (Prashad, 2012). In the Middle East, countries that experienced Arab spring protests were Syria, Yemen and Bahrain. Just like it was experienced in North Africa, protests in these countries were violent and received brutal resistance from police and other security forces. After surviving an execution attempt, Ali Abdullah Saleh, who had been Yemen’s president for over 30 years, resigned in 2012. However, Bashar Al-Assad, Syria’s president managed to cling to his presidency amidst criticism from the international community (Weyland, 2012). 3.Characteristics of Arab Countries that triggered the Arab Spring Springborg (2011) argues that the economic conditions in Arab countries are not conducive for democratic leadership. There is a high dominance of governments in the private sector, a fact that limits the sources from which autonomous organizations can draw capital. As a result, these countries score negatively in terms of employment and other aspects that contribute to economical stability. Dominance of businesses by the government gives it an economic advantage over its opposition. Unless reforms are made to reduce the economic power of governments, attainment of democracy is difficult (Campante Chor, 2012; Stepan Linz, 2013). With no financial power to match that of the government and minimal avenues through which grievances can be made, mass protests were the only viable options for the oppressed. Thus, the majority of the population collaborated against the few who were in power. However, there is no assurance that ousting one person from power and transferring it to another ca n bring instant economic transformations to a country. According to Springborg (2011), the attainment of democracy in the Middle East is challenged by the fact the economies are too young, poor and rural. For a democratic transition to effectively take place in a country, Cincotta and Doces (2011) established that the median age of the country’s population has to be approximately thirty. However, Arab countries have the second lowest median ages in the world. Tunisia is the oldest, with a median age of 29. Such youthful ages, according to Springborg (2011), are associated with volatility, a characteristic that was displayed in the Arab spring. For democracy to be effectively sustained, the per capita annual income for citizens was approximated in 1997 to be $6,000 (Przeworski Limongi, 1997). Given that this was 15 years ago, the current figure is $12, 000. Apart from Tunisia, the per capita GDPs of Arab countries are currently less than $6,000. The attainment of democracy is also closely related to how urbanized regions are (Davis Henderson, 2003). Even though there are varying degrees of urbanization in the Arab world, the overall level of urbanization is lower than expected. This is even worsened by the fact that Egypt has been in the process of de-urbanizing since 1986 (Springborg, 2011). Other factors that pose a challenge to democracy in the Arab world include shrunken middle classes, high illiteracy levels among populations, insecurity and overdependence on governments. Arabians from the poor, rich and middle class heavily rely on their governments for their wellbeing. This has increased the governments’ budgets on subsidies of energy and food (Springborg, 2011). For these reasons, governments are largely authoritarian. This leaves those in power at liberty to do whatever they please with the resources of their countries, regardless of what effects it shall have on other citizens. This also contributed to the rage among protestors who complained about the ineffective distribution of resources. 4.Impacts of the Arab Spring There are several impacts that resulted from the Arab Spring on both local and international levels. For countries that actively took part and ousted their leaders, the vacancies had to be filled. This led to the competition of leadership among several groups, each considering itself the right heir of leadership (Brom, 2012). These included groups fighting for democracy, Islamic organizations, military groups and groups allied to previous regimes. However, the current reality in these countries is that the potential of Islamic organizations getting power is higher than that of the other groups. In the entire Middle East, the Arab Spring brought about a shift in the interests of each country. Prior to the spring, countries in the Middle East had segmented themselves into groups, each contesting to attain regional leadership. The two main groups into which these countries were divided were the anti-western camp and pro western camp. The anti-western camp was against the ideologies of countries from the west and posed certain challenges for the international community. On the other hand, the pro-western camp was moderate and supported some ideals of the west. After the spring, countries quit contesting for supremacy and concentrated on their own domestic issues. Relationships between these countries have considerably reduced to a minimum (Yadlin, 2012). Vacuums that were left after the revolution are being filled and measures are being taken to prevent such uprisings from taking place in countries that did not experience them. On a global scale, countries are competing for a chance to participate in reshaping the Middle Eastern countries in the aftermath of the revolution. The Russians and Chinese are competing with western countries to support these countries, each pursuing its own interests in these countries. Several countries from the European region have also shown interest in assisting these nations to undergo a successful democratic transformation (Perthers, 2011). Businesses have also seen an opportunity in investing in these countries. Just like the Spring of Nations, the Eastern European Spring and the Prague Spring in 1848, 1980s and 1968, respectively (Susser, 2012), attaining an equilibrium state after the Arab spring is expected to take quite some time. Whether the regimes that shall take over leadership shall overcome all challenges and embrace democracy is a fact that is unknown at present. 5.Conclusion The Arab Spring was triggered by political and social problems that are synonymous with most of the Arab countries. As it has been indicated in this report, most of these problems have occurred because of the lack of democracy. The key cause of this revolution was the utter dissatisfaction of the people with their rulers, whose leadership had been characterized by huge gaps between the rich and the poor, violations of the rights of their citizens, dictatorial rules, high levels of unemployment and poverty. It is also argued by some researchers that the spring might have been inspired by the Kyrgyz revolution that took place in 2010. Impacts of the Arab Spring have been felt across the globe, with countries competing to participate in the transition of these countries while at the same time pursuing their personal interests. However, addressing the challenges that face Arab countries needs a lot of resources and time. 6.Bibliography Abou-El-Fadl, R., 2012. The Road to Jerusalem through Tahrir Square: Anti-Zionism and Palestine in the 2011 Egyptian Revolution. Journal of Palestine Studies, 41(2), pp.6-26. Ajami, F., 2012. The Arab Spring at One. Foreign Affairs, 91(2). Brom, S., 2012. Regional Implications of the Arab Spring. In Guzansky, Y., Heller, M.A. (ed) One Year of the Arab Spring: Global and Regional Implications. Tel Aviv: Institute for National Security Studies. pp.39-43. Campante, F.R. Chor, D., 2012. Why was the Arab World Poised for Revolution? Schooling, Economic Opportunities, and the Arab Spring. The Journal of Economic Perspectives, 26(2), pp.167-87. Cincotta, R. Doces, J., 2011. The Age-structural Maturity Thesis: the Youth Bulges Influence on the Advent and Stability of Liberal Democracy. In Goldstone, J.A., Kaufmann, E. Toft, M.D. Political Demography: identity, conflict and institutions. New-York, Palgrave-MacMillan. Davis, J.C. Henderson, J.V., 2003. Evidence on the political economy of the urbanization process. Journal of Urban Economics, 53(1), pp.98-125. Perthers, V., 2011. Europe and the Arab Spring. Survival, 53(6), pp.73-84. Prashad, V., 2012. Arab spring, Libyan winter. New York: AK Press Pub. Przeworski, A. Limongi, F., 1997. Modernization: Theories and Facts. World Politics, 49(2), pp.155-83. Springborg, R., 2011. The Precarious Economics of Arab Springs. Survival: Global Politics and Strategy, 53(6), pp.85-104. Stepan, A. Linz, J.J., 2013. Democratization Theory and the â€Å"Arab Spring†. Journal of Democracy , 24(2), pp.15-30. Susser, A., 2012. The Arab Spring: The Origins of a Misnomer. Tel Aviv Notes, 6(6). The Telegraph, 2011. Arab Spring: timeline for the African and Middle East rebellion. The Telegraph, 25 October. Weyland, K., 2012. The Arab Spring: Why the Surprising Similarities with the Revolutionary Wave of 1848? Perspectives on Politics, 10(4), pp.917-34. Willis, M.J., 2012. Politics and Power in the Maghreb: Algeria, Tunisia and Morocco from Independence to the Arab Spring. London: C. Hurst Co. Yadlin, A., 2012. The Arab Uprising One Year On. In Guzansky, Y., Heller, M.A. (ed) One Year of the Arab Spring: Global and Regional Implications. Tel Aviv: Institute for National Security Studies. pp.11-20.

Concussions - How Many Concussions Are Too Many Essay

Concussions - How Many Concussions Are Too Many - Essay Example Are athletes and coaches not properly informed to deal with concussions, as far as their symptoms, how to manage and identify them, and when is it safe to return to the game etc are concerned? This paper briefly analyses concussions and tries to find answers to all the questions mentioned above. â€Å"Concussion is a form of head injury that occurs immediately after a blunt force strikes the head causing the brain to move within the confines of the skull. The Latin word ‘‘concussus,’’ from which the word concussion is derived, means to shake violently† (Cobb & Battin, 2004, p.262). â€Å"Sixty-one per cent of British Columbia Hockey League (BCHL) players surveyed had already experienced at least one concussion. The concussion is defined as a loss of consciousness for less than 30 minutes, post-traumatic amnesia lasting less than 24 hours† (Kent, 1999). â€Å"The study, conducted by the University of North Carolina at Chapel Hill researchers and colleagues, found that retired National Football League players faced a 37 per cent higher risk of Alzheimer’s than other U. S. males of the same age. When considering the prevalence of previous concussions, 1,513, or 60.8 per cent, of the retired players reported having sustained at lea st one concussion during their professional playing career, and 597, or 24 per cent, reported sustaining three or more concussions. Among retired players who sustained a concussion during their professional careers, more than half reported experiencing loss of consciousness or memory loss from at least one of their concussions (ScienceDaily, Oct. 11, 2005). A concussion is a common injury suffered by the athletes and sports personalities. Players of games like Football, Hockey, Rugby, Cricket, Boxing etc are more volatile to concussion problems. It is not necessary that a person experiences the effect of a concussion immediately after he suffered it.  Ã‚  

Marketing Essay Example | Topics and Well Written Essays - 500 words - 59

Marketing - Essay Example This was a great experience because I was able to master my customers and the products they preferred best and disliked most. Marketing intermediary refers to the involvement of a retailer or a wholesaler in the flow of goods to the consumer. This is the marketing channel that I have been involved in whereby I am a distributor of mineral water for a certain company in our local state (McCalley pp.6-92). Marketing channels solve logistical problems in availing goods to the consumer. This is because they facilitate physical distribution and sorting of goods. Moreover, they also offer facilitative advantages in that they may source of vital information relevant to a business about competition, channel members and customers. . It is also a great experience to research how customers respond to a new product in the distribution business and the grocery shop currently run by mum. These channels are of great benefit to intermediaries in terms of finance since goods can be sold and purchased on credit and financed as they are being sold. In my distributorship business I always encountered financial problems, but courtesy of receiving goods with a 30 days credit payment terms I remained in business Moreover they are opportunities for business to promote their products and companies by offering discounts, advertisement, gifts and after sale services. In several occasions I had to provide discounts to my customers and I realized that with that customers always bought more because products were a little bit cheaper. Most businesses do make profits through giving rewards to their customers as they gain competitive advantage. Marketing channels offers a chance for organization to contact and understand their customers’ needs which goes a long way in facilitating matching supply and demand. Matching the demand and the supply of products leads to efficiency and effectiveness of

Development of School Software

Development of School Software 1.0 INTRODUCTION This Test Plan has been written to communicate the school easy software development and testing procedures with the client. It includes the objectives, scope, testing methods, schedule, risks, and approach. This document will clearly identify what the test deliverables will be and what is deemed in and out of scope. 2.0 OBJECTIVES AND TASKS The School Easy is a school grade and day to day management tool used to let the school and teachers communicate with their students. This software is a new product written with Java to be platform independent. The Greater Software is responsible for testing the product and ensuring it meets the clients needs. 2.2 Tasks The initial phase of this project will deliver School Easy software with functionality to the client so they can create and store the results from the alpha tests. These result will allow Greater Software to improve the updated versions of the software. The School Easy must have a full functionality by the delivery date. 3.0 SCOPE The followings are the must have requirements from clients. These and any supplementary request from the client must be all included in the final product. Create initial criteria with detailed sub-steps. Create the transfer schedule. Report and receive feedbacks from the client. Establish transition team. Conduct the tests. Create the final product. Conduct the final test. Deliver the product to the client. First of all, the liaison teacher or account will be appointed to ease the communication between the client and company. She or he will be the main line of communication with the client. The Greater Software will work with School Easy until the client will accept and sign off the final product. Rewriting, moving or porting existing test cases from the existing testing documents is not considered part of this project. Since the client is consisting of three major group of users -teachers, exam departments, and accounts and will probably include students in the future, the Beta testing period will be expected to take much longer than Alpha testing. The Greater Software is committed to delivering the best software to satisfy our clients requirements. In order to experience our pledges, the clients are asked to join our development process from the initial phases of the software development. The following approaches will describe our commitment detail: Permit our developers to own and prove the quality of our software. Engage our clients by making their feedback process easier and readily accessible to gather early possible feedback data. Conduct testing while enable the larger testing team to track faster, more flexible, and more engaging mixed development environment. These effective testing strategies will include automated, manual, and exploratory tests to reduce risk and tighten release cycles. The following tests will be conducted during the development: Unit tests: It validates the smallest components of the system, ensuring they handle known input and outputs correctly. It will individually test classes in the application to verify they work under expected, boundary, and negative cases. Integration tests: It exercises an entire subsystem and ensure that a set of components play nicely together. Functional tests: It verifies end-to-end scenarios that the client will engage in. Definition: These tests are basically written and executed by Greater Software to make sure that code meets its design and requirements and behaves as expected. The goal is to segregate each part of the program and test that the individual parts are working correctly. This means that for any function or procedure when a set of inputs are given then it should return the proper values. It should handle the failures gracefully during the course of execution when any invalid input is given. It also must provide a written contract that the piece of code must assure. It is basically done before integration after Code and Debug development. Participants: Examiners, Programmers, Teachers Methodology: The test will be conducted in the classroom setting while the feedbacks are sent to programmers with error messages. Definition: System Integration Testing(SIT) is a black box testing technique that evaluates the systems compliance with specified requirements. It is usually performed on a subset of the system while system testing is performed on a complete system and is preceded by the user acceptance test (UAT). It can be performed with minimum usage of testing tools, verified for the interactions exchanged and the behavior of each data field within the individual layer is investigated. After the integration, there are three main states of data flow: Data state within the integration layer Data state within the database layer Data state within the Application layer Participants: Examiners, Programmers, Teachers Methodology: Programmers will write codes according to the specification established by the clients requirements. There are four different system integration test techniques: Top-down Integration Testing Bottom-up Integration Testing Sandwich Integration Testing Big-bang Integration Testing Definition: Performance testing, a non-functional testing technique performed to determine the system parameters in terms of responsiveness and stability under the various workload. Performance testing measures the quality attributes of the system, such as scalability, reliability and resource usage. Participants: Examiners, Programmers, Teachers Methodology: Programmers will write codes according to the specification established by the clients requirements. There are four different Performance Testing Techniques: Load testing It is the simplest form of testing conducted to understand the behavior of the system under a specific load. Load testing will result in measuring important business critical transactions and load on the database, application server, etc., are also monitored. Stress testing It is performed to find the upper limit capacity of the system and also to determine how the system performs if the current load goes well above the expected maximum. Soak testing Soak Testing also known as endurance testing, is performed to determine the system parameters under continuously expected load. During soak tests, the parameters such as memory utilization are monitored to detect memory leaks or other performance issues. The main aim is to discover the systems performance under sustained use. Spike testing Spike testing is performed by increasing the number of users suddenly by a very large amount and measuring the performance of the system. The main aim is to determine whether the system will be able to sustain the workload. Definition: User acceptance testing, a testing methodology where the clients involved in testing the product to validate the product against their requirements. It is performed at client location at developers site. UAT is context dependent and the UAT plans are prepared based on the requirements and not mandatory to execute all kinds of user acceptance tests and even coordinated and contributed by the testing team. Participants: Accountants, Programmers, Students, Teachers Methodology: The acceptance test cases are executed against the test data or using an acceptance test script and then the results are compared with the expected ones. 4.5 Batch Testing Batch Testing of the software will be done as needed base. Definition: Regression testing is the selective retesting of a system or component to verify that modifications have not caused unintended effects and that the system or component still works as specified in the requirements. It makes use of specialized tools to control the execution of tests and compares the actual results against the expected result. Usually, regression tests, which are repetitive actions, are automated. Testing Tools not only help to perform regression tests but also helps us to automate data set up generation, product installation, GUI interaction, defect logging, etc. For automating any application, the following parameters should be considered. Data-driven capabilities Debugging and logging capabilities Platform independence Extensibility Customizability E-mail Notifications Version control friendly Support unattended test runs Participants: Accountants, Examiners, Teachers Methodology: Typically, there are 4 test automation frameworks that are adopted while automating the applications. Data Driven Automation Framework Keyword Driven Automation Framework Modular Automation Framework Hybrid Automation Framework 4.7 Beta Testing Definition: Beta testing is also known as user testing takes place at the end users site by the end users to validate the usability, functionality, compatibility, and reliability testing. Beta testing adds value to the software development life cycle as it allows the real customer an opportunity to provide inputs into the design, functionality, and usability of a product. These inputs are not only critical to the success of the product but also an investment into future products when the gathered data is managed effectively. Participants: Accountants, Examiners, Programmers, Students, Teachers Methodology: There are a number of factors that depends on the success of beta testing: Test Cost Number of Test Participants Shipping Duration of Test Demographic coverage Task Name Start Finish Effort Comments Test Planning Review Requirements documents Create initial test estimates Staff and train new test resources First deploy to QA test environment Functional testing Iteration 1 Iteration 2 deploy to QA test environment Functional testing Iteration 2 System testing Regression testing UAT Resolution of final defects and final build testing Deploy to Staging environment Performance testing Release to Production

Ford vs. Gm

FORD MOTOR COMPANY . VS. GENERAL MOTORS Ford Automotive Company Background The Ford Automotive Company began as a vision of its founder Henry Ford. Henry Ford was born in 1863 on a farm near Dearborn, Michigan. In 1890 Ford’s hobby in the engineering field became a career as he began his employment at Detroit Edison Company. In 1892, Ford built his first gasoline buggy in which he sold in 1896 to help fund the construction of a new automobile. Three years later in 1899, Ford was forced to quit despite his promotion to chief engineer because of his hobby outside of work.The loss of his career at Detroit Edison Company did not slow Ford down. Soon after that he started Detroit Automobile Company with the help of some private investors. Shortly after, he withdrew from that business association because of accounting and prices of the cars produced by the company. On June 16, 1903 Henry Ford opened a converted wagon factory on Mack Avenue in Detroit which became known as the Ford M otor Company. After the company was formed it went through ups and down like any other company.The Ford Motor Company fought with the Licensed Association of Automobile Manufacturers over rights for a patent held on road locomotives with internal combustion engines when the company began. The Model T was the beginning mark of Ford’s success being one of its most popular cars in 1908. Ford was also involved in the war effort in World War I. The Ford Motor Company placed its resource at the disposal of the government providing large quantities of automobiles, trucks, ambulances, Liberty airplane motors, Whippet tanks, and Eagle submarine chasers.The Ford Company later expanded into other countries such as England, German, and Russia. The Ford Motor Company has been through many changes in time that include two World Wars, the Great Depression and more. General Motors Automotive Company Background William C. Durant, founder of General Motors Company was born in Boston, Massachus etts on December 8, 1861. Durant was also the grandson of Michigan Governor Henry H. Crapo. Durant dropped out of high school to work in his grandfather’s lumberyard. He went from the lumberyard to selling carriages. In 1886, Durant founded the Flint Road Cart Company which transformed from $2,000 start-up capital into a $2 million business that made sales around the world. Durant teamed up with Josiah Dort to create the Durant-Dort Carriage Company based in Flint, Michigan in 1890. Their company became the number one leading manufacturer of horse-drawn vehicles in the world. After Durant produced the modern system of automobile dealer franchises, he was offered a general manager position of Buick in 1904. Shortly after obtaining this position and being successful in it, Durant became president of the company taking it in a different direction.Durant arranged the incorporation by proxies of General Motors and quickly after sold stock and with the proceeds acquired Oldsmobile in 1908. After that acquisition, Durant acquired Oakland, Cadillac. In 1911, Durant went into a partnership with Louis Chevrolet, starting the Chevrolet Company. In 1916, GM was incorporated as General Motors Corporation. GM went on to expand by purchasing McLaughlin Motor Car Company in Ontario, Vauxhall Motors of England, and 80% share in German automobile manufacturer Adam Opel AG. Under the leadership of Alfred P. Sloan, GM had successfully exceeded the sales of Ford Motor Company.GM also became versatile by purchasing Fokker Aircraft Corp of America and Berliner-Joyce Aircraft in which later merged into General Aviation Manufacturing Corporation. GM manufactured vehicles and aircrafts for both Allied and Axis customers during WWII. GM continued expanding and came out with more brands the almost any other automobile company in the world. Ford Motor Company Profile Ford Motor Company is a public company that is traded on the New York Stock Exchange. Ford is a worldwide company lo cated in Dearborn, Michigan which is also part of the S & P 500.The key people involved in the success of this great company include William C. Ford, Jr. (Executive Chairman) and Alan R. Mulally (President & CEO). Ford’s production consists of automobiles and automotive parts. Ford produces amazing vehicles such as the Mustang, F-150, Fusion, Taurus, Focus, etc. Ford also has subsidiaries such as Jaguar, Land Rover, and Volvo. Ford has its own luxury cars under the Lincoln brand. The line of services that ford provides involves automotive finance, vehicle leasing, and vehicle service.Ford Motor Company has had an exceptional year with revenue up $136. 26 billion, operating income up $8. 681 billion, net income up $20. 21 billion, total assets up $178. 35 billion, and total equity up $15. 07 billion. General Motors Company Profile General Motors Company is labeled as a publicly traded company on the New York Stock Exchange. The headquarters of GM is located in Detroit, Michiga n in the Renaissance Center. GM has 156 facilities on six different continents and serves the public worldwide. One the key people in the current success of GM is Daniel Ackerson (Chairman and CEO).Their products include automobiles and automotive parts and also financial services. GM has a many subsidiaries that consist of CAMI, Adam Opel AG, Holden Ltd, Vauxhall, and more. GM’s divisions include Chevrolet, Buick, Cadillac, and GMC. The 202,000 employees have helped to produce revenue adding up to $150. 28 billion in 2011. To add to GM’s great year, the operating income is up $9. 287 billion, net income is up $7. 585 billion total assets are up $144. 60 billion, and the total equity is up 38. 9 billion. Employee Benefits Ford provides a great benefits package.There employee package includes: * Medical * Dental * Vision * Paid Vacation * Paid Company Holidays * Ford Flexible Work Program * Savings & Stock Investment Plan (401K) * Ford Retirement Plan * Vehicle Purchase Plan * Community Service Program * Ford Employee Recreation Program (FERA) General Motors also provides an excellent benefits package. GM employees’ benefits package includes: * Medical * Dental * Vision * Savings-Stock Purchase Program 401(k) * Personal retirement income plan * Financial planning * Life insurance * Disability benefits * 17 Paid holidays 2 Week vacation with 1-3 years of service * 5 Week vacation for longer service employees * 5 additional paid days off Employees and immediate family members purchase vehicles at a significant discount The Customer is Always Right Our principal purpose in presenting you with this information is to help you with your decision in choosing a company to work for as a communications consultant. Through our research we have found a considerable amount of data that should not only help you decide which company you will be choosing, but clarify which company would be the best choice.In presenting information there are several challen ges in deciding which categories would peak your interest in a company. While there are vast amounts of information at your fingertips we have reviewed personal accounts of employee satisfaction experiences as well as customer satisfaction surveys, challenges that each competitor faces both near and far, and the tough decisions that Ford and GMC have had to make during the times of financial crisis. It is our belief that employee satisfaction is a key to a successful business and so do most major businesses, including Ford and General Motors.Employed persons spend the majority of their time at work, and that makes it obvious that employee satisfaction should be the one of the most important categories researched. To determine if not only the company fits you, but to see if the â€Å"YOU† fit the company. Since 2009, the year of GMC filing bankruptcy, 29,000 or more salaried employees are operating under a new policy that concentrates efforts towards placing the customerâ€⠄¢s needs first, and receiving a bonus when customer retention goals are met. These efforts are to improve customer relationships with the GM products and services. Here are some comments from glassdoor. om about General motors recent customer experiences, â€Å"GM is the place to go† says a former project manager in Chicago, Illinois. A former engineer in Detroit, MI on a recent visit to a GMC dealer said â€Å"management is working hard to improve the culture which has been slow and cumbersome. † GMC since their recent financial crisis has placed a concentrated effort on employee and customer satisfaction, and it has proven to be a key to their revival. Their initiative is to increase its customer retention from 52 percent to 58 percent, if the employees reach the company’s retention goal it will add $4. billion in annual revenue. â€Å"Mark Reuss, General Motor’s North America President stated it’s the first time in his 26-year career that the automaker will reward employees based around how well they retain their customers. † General Motors is definitely creating a change in policies and procedures and only employee effort and good managing decisions will decide the future success of the company. Ford on the other hand stood strong through the financial crisis of the latter part of the 2000’s, declining acceptance of the Tarp money offered by the Government, and choosing not to declare bankruptcy.Ford’s success is due mainly to the Ford family giving up the reigns and allowing an outsider executive control over the company, and other employees making good decisions, and allowing the company to rely on employees and great customer satisfaction to keep the ball rolling. William â€Å"Bill† Clay Ford, Executive Chairman of the Board for Ford Motor Corporation, and former CEO, acknowledged that there may have been some gain from taking TARP money, but nothing is forever, and people have short memor ies. So it is really up to Ford everyday to earn our respect. GM is a great competitor, and we know that.I like where we are positioned and I like that we have positioned ourselves to earn that respect† he was quoted in an article â€Å"How Ford did it† on Cnn. com. Ford’s Pulse Survey Ford motor company has gone through great lengths to improve their company not only as an automotive manufacturer but in terms of employee satisfaction. In 2009, 80 percent of Ford’s salaried employees participated in their annual Pulse survey. The Pulse survey gives Ford an insight into employee’s actual satisfaction with the company, their job, diversity, and other aspects of the workplace.The Pulse survey includes several categories one being an (ESI)- Employee Satisfaction Index, in which 68 percent gave a good rating which was a two percent increase from the previous year and a third year with improvement to the company’s scores. The area of greatest impro vement was the employee overall satisfaction and information received from upper level management. Other areas that have improved over the years are supervision and diversity. Ford has placed a highly concentrated effort into improving communications internally to build trust and increase transparency amongst employees.Diversity in the Workplace Since 1903 Ford has been known as a leader in the automotive industry and a leader in diverse practices in the workplace. Ford is still committed to hiring a highly skilled workplace that reflects many different aspects of our country including culture, ethnicity, race, age, perspective, religion, physical ability and sexual orientation. In 1913 Ford offered five dollars a day to factory workers to attract the African American and immigrant citizens in the community helping create the black middle class.By 1916 Ford was proud to have employed with them, men and women from 62 different nationalities, and 900 disabled employees. In the year 19 19 Ford is responsible for leading to the first mosque in the United States. By 1920 Ford had more African American employees than any other automotive company in the world. That year they also employed their first Asian-Indian employee whom later established the Ford of India. In 1941 Ford negotiates its first collective bargaining agreement which was groundbreaking, mostly because it explicitly prohibited discrimination based on race, color, national origin, or creed. 944 is when Rose Will Monroe, a rivet gun operator, was chosen to appear in a commercial for the Ford Motor Company showing determined women factory workers and personifying the Ford image of diversity for all in the workplace. In 1970 several women join the company as salaried employees. They quickly moved up the executive ranks becoming the first women to enter Ford’s Marketing and Sales Management Program. Today, Ford’s efforts continue in hiring female employees in the executive, management, and eng ineering divisions. Barb J.Samardzich, Vice President of Powertrain Engineering has said that today 18% of Ford employees are women, which is 5% higher than it was when she graduated from college. In 2003, the company included an expanded definition of diversity to include not only race, ethnicity, age and gender but also many things are unique to employees unique such as backgrounds, opinions, experiences, perspectives and life situations. â€Å"It also put an emphasis on fostering an inclusive culture that is free of barriers, and in which all employees are included, respected and appreciated†, says Ford executives. At GM, we view diversity as a critical business imperative that in the long-term will benefit each of us, and all of us. We drive diversity throughout our organization by focusing on five areas: Customers, Communities, Dealers, and Suppliers† says GM executive. GMC hasn’t always made the best decisions as a company, but one of the keys to their succ ess is creating a strongly diverse workforce. On March 14 GMC hosted a luncheon celebrating their 50th anniversary of Inforum a professional organization focused on creating strategic connections and accelerating careers for women throughout Michigan.This year GMC showed a bit of Latin flair when they allowed designer Johanna Medina, designer of GMC’s Acadia to be the keynote speaker. She spoke to students of Bronx high school of visual arts about her path to working as a designer for GMC and how much she enjoys the diversity of their workforce. The General Motors African Ancestry Affinity Network (GMAAN) held its 6th Annual Black History Month Celebration on February 24, 2012 at the Grand Ballroom inside the Greektown Hotel in Detroit, MI. This year’s theme was â€Å"Influencing a New Generation† and GM’s own Mr.Ed Welburn, Vice President of Global Design, was the Keynote Speaker. Ed spoke about his love and passion for designing vehicles and how it was influenced by GM at a very early age and he was absolutely determined to work for the company that inspired him. He manages 11 Global design studios in eight countries and over 1,800 creative people that continue to design the best award-winning vehicles around the world. Ed is the 6th person to lead GM Design in the company’s 100 year history and the first to lead a united GM Global Design organization.GM also supports diversity by recognizing women of color in the workplace. In 2011, Chevrolet was the sponsor for BET’s first annual award show for women of color, BLACK GIRLS ROCK! â„ ¢ & Soul Tour. GMC has constantly showed their efforts to encourage diversity in the workplace from Celebrating Martin Luther King Jr. to being one of the Gold sponsors of the Special Olympics of Michigan which were held on Macomb Community College Campus in Warren, MI. First Lt. Travis Manion was moved by the members of FDNY Rescue Company One, one of the first fire companies to respo nd to the World Trade Center on Sept. 1, after spending a day with them before his last tour of Iraq in 2006. Their hard work and sacrifice only reinforced Travis’ belief in serving his country. While Travis was killed by enemy fire in Fallujah later that year, his spirit lives on thanks to the Travis Manion Foundation. In July 2011, the GM Foundation and Chevrolet donated $250,000 to the Travis Manion Foundation to help take its 9/11 Heroes Run fundraiser nationwide. Ford and GMC are two very great companies that show much promise for the future. They have increased size, profitability, technology, but most importantly employee and customer relations.Ford was built on tradition and has set several market trends in which most automotive companies have followed including GMC. General Motors has also made a name for itself in the automotive industry becoming a known producer of quality cars and other automotive parts. They have partnered with several diverse groups to spread an image of how much they care about keeping culture, diversity, and employees ‘ rights and freedoms amongst the highest priorities. These are only a few aspects that define both of these companies without diving into financial statements and stock prices.The more important points we hope to reach in coming to a conclusion on the decision for you is what the companies plan to do with their futures. What challenges does each of these competitors face? What difficult decisions have each had to make for each of them to still be thriving as much as they are today? Looking Ahead The most important part of planning your future career with a company is to research what decisions they are making currently about guiding their future. The automotive industry faces several challenges in today’s struggling economy while trying to make those choices.Globalization, Demographics, General Motors is currently going through a complete renovation with their new business model in place, comb ining automotive aspects with new digital technology, and competing with new entrants into the industry that now have a competitive advantage with smaller more economical alternative vehicles. In today’s U. S. automotive market there are companies such as Nissan, Honda, Toyota, Fiat, and more who have become heavyweight competitors in the national and international industry.Detroit was for years the epicenter of the American automotive industry; it was not until recently when the North American Free Trade Agreement (NAFTA) allowed foreign companies to open factories in the South-Eastern areas of the country. This move actually gave foreign companies a great perception in the public’s eyes because it created thousands of employment opportunities for locals and those who lived in northern states who were struggling to find jobs. The Southern Auto Corridor† which includes Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Ca rolina, Tennessee, Virginia, and West Virginia serves as the production center of foreign automotive companies and provides the biggest competitor for auto makers such as Ford and General Motors. They not only have to compete with the public’s opinions of the companies providing better jobs, but also the foreign companies cornering the fuel efficiency market. Ford, since it was established has been an innovator in the automotive industry, from the T-model to the Ford F-150.Ford has set the standard with being the first to release new technology and set trends in the highly competitive industry. In the 1960’s it was the Mustang and today it’s vehicles such as the Fusion, and Focus with incredibly economical technology setting the car’s estimated fuel economy over 40 miles per gallon. General Motors has also been one of the industries top competitors and most creative innovators. In the 1960’s when Ford released the Mustang, setting an industry stand ard for American vehicles, General Motors released the Camaro and Firebird which became the Mustang’s number one competitor.Today they are at the top of the American automotive industry, releasing the Chevy Volt a hybrid vehicle that offers consumers enough fuel efficiency to make a trip to the gas station only once a month with regular charging. The competition continues between these two mega competitors in the research and development of hybrid vehicles, Sports Utility Vehicles that can hold large families and achieve the same fuel economy as the smaller hybrid vehicles.In today’s economy efficient personal finance has become the key to our success, and as a smart business model Ford and General Motors has realized that creating smarter, more economical vehicles is the best way to increase consumer perception and retention. With gas prices fluctuating daily, hybrid and alternative vehicles have become the future of the automotive industry. They have become the futur e not only because of consumer’s personal finances, but because of global warming. The environmental affects of motor vehicles is threatening the way of life as we know it.Global Warming is a rise in the average temperature of the Earth’s atmosphere and is affected heavily first by the ocean, but secondly by large factories and vehicles such as cars and trucks giving off large amounts of CO2. As time goes on the Earth will be plagued with horrible climates and scarce resources, that’s why the automotive industry and the people of the world are strongly pursuing alternative vehicle options to save the environment. The environment changes as well as the societal views and opinions. Cars that were once considered popular are no longer the talk of the town.The age group that vehicles are sold to is often identified by the amount of digital technology it has or the sport styled body kits. Demographic and Consumer behavior have always been a challenge for the automoti ve industry. It is why they change models yearly in efforts to incorporate new and improved functions. Ford Motor Co. and General Motors Co. are America’s legendary competitors in the automotive industry. There is not a person in the United States that does not know at least one or two vehicle models of either company.Who Has the Advantage? Ford Motor Company and General Motors have both competitive advantages over each other and over other automobile companies. Both companies make all types of automobiles, from cars to SUV’s, which gives them an advantage of offering all types of automobiles. â€Å"Ford Motors adopted the strategy that allowed it low production cost by cutting all the excessive cost involved in its operations. †(Ford Case Study) This strategy gave Ford a big cost advantage over other competitors in terms of lower cost.By cutting the costs on materials and production supplies that were not being used effectively, Ford increased their profits and could increase their market share. Ford increased its market position in the automobile industry by increasing consumer trust by fighting against bankruptcy. A competitive advantage that both companies have in the industry is the cost of their products. Both companies provide affordable vehicles that consumers are looking to buy during these hard economic times.Although the automobile industry has taken a huge hit in recent years due to the recession, they are still fighting hard to produce new and eco-friendly vehicles for consumers. General Motors has a competitive advantage in the selection of vehicles they offer to the public. Since General Motors is made up of four widely known automobile companies (Buick, Cadillac, Chevrolet, and GMC), they have a wider target market and are therefore able to appeal to more consumers. Both Ford and GM offer great service. This gives them a competitive advantage over other automobile companies that lack in service and part availability.Compani es such as Mercedes-Benz and Audi, which are built in foreign countries, sometimes take a little longer to get parts and that could make some consumers shy away from them. Our conclusion is that Ford Motor Company’s ability to cut cost while still making a quality product gives them the advantage over General Motors. The Great Automobile Recession Both Ford Motor Company and General Motors have faced challenges in the past that were hard for them to overcome. We can start to look as recent as the last ten years to see challenges that had to be overcome.Ford and General Motors were both near bankruptcy due to the most recent depression. â€Å"In 2006, Ford posted its biggest operating loss to date: $12. 6 billion. This coincided with continued deterioration in market share, with the majority of these losses being captured by Toyota and General Motors. From 1997 to 2007, Ford’s United States market share plummeted from 25% to 15%. †(Oasis Consulting) Ford is makin g moves to try to get the company back on its feet and moving in the right direction. One thing that Ford did to get through these rough economic times was to sell Jaguar and Land Rover.They are also in the process of trying to sell Volvo, which could be very economically productive for them. The Ford Motor Company is trying to get rid of all their other companies to cut costs and help overcome the enormous debt owed by the company. General Motors went through the same economic challenges as Ford, except their situation was a little worse. As General Motors got right to the threshold of bankruptcy, they were bailed out by the U. S. Treasury in an effort to keep the United States automobile companies afloat. â€Å"GM, critically short of operating cash, received a bridge loan from the U. S.Treasury, under the conditions that the company further accelerates a tough restructuring of its U. S. operations that had been underway for several years. †(General Motors web site) These e conomic hardships pushed both of these companies to the limit, but they were both able to overcome these challenges and become stronger because of it. Due to the extreme consequences General Motors had to face during the recession, we believe that Ford Motor Company is in better shape as an overall company. General Motors had to be â€Å"bailed out† by the government, which means that they were going bankrupt before being given money by the government.Company Success Both companies have had plenty success in their histories. One of Ford Motor Company’s biggest successes is the creation of the Mustang in the 1960’s. â€Å"The sharp, four-seat 1965 Mustang became the â€Å"darling† of America. The â€Å"love affair† brought about the sale of 100,000 Mustangs in the first 100 days. Total sales for the year reached 418,812, far exceeding the 100,000 projected by market research. † The Mustang has been one of the most popular cars in the automobi le industry. For forty years, Ford has made a huge profit from the selling of the Mustang.Another success story was the creation of the Thunderbird. This car came out before the Mustang, and was equally as popular. â€Å"The 1955 Thunderbird made its first public appearance in dealer showrooms on Oct. 22, 1954 with a selling price of $2,695, although delivery prices ranged from $3,000 to $4,000. The public went for the Thunderbird in a big way, placing more than 3,500 orders in the first 10-day selling period. † This shows just how popular this Ford model was in its time. Two thousand dollars was a lot during that time period, and to sell that many means major profit for Ford Motor Company.General Motors also has their share of success stories. â€Å"To be the best, General Motors must continually meet and exceed customer expectations. To be flexible and successful across our organizations – Vehicle Manufacturing (Assembly, Powertrain and Stamping), Manufacturing Engi neering, and Service Parts Operations – we use a single common manufacturing system to ensure high quality and reliability. † This shows that General Motors takes great pride in making sure that each vehicle is created to the best of their ability. For most of the twentieth century, General Motors was biggest company in the automobile industry.We have given several reasons why we have chosen Ford Motor Company as the company you would prefer to work for. Ford Motor Company is in better financial shape, has remained a leader in employees overall Quality of Life, and has made smart, progressive, and innovative decisions concerning the future of their company as a leader in the automotive industry. General Motors, who had been bailed out by the government is making a turn around since the crisis, but the company is still searching for an identity as a brand, and has a lot of work to do in directing their company.There are several challenges for both companies and with comp etition comes job opportunities. As a communication consultant for Ford or GMC would be a great career, but our consulting group is sure that we have displayed to you that Ford is the company for you. Works Cited A&E Television Networks, LLC. â€Å"William Durant creates General Motors†. http://www. history. com/this-day-in-history/william-durant-creates-general-motors (2011). Dornbach-Bender, Rhett, Bill Slade & Joe Thorpe. â€Å"Strategic Report for Ford Motor Company. † Oasis Consulting. 20 April 2009. Web. 11 April 2012. http://economics-files. pomona. du/jlikens/SeniorSeminars/oasis/reports/F. pdf Ford Motor Company. â€Å"An American Legend. † Web. 13 April 2012. http://media. ford. com/article_display. cfm? article_id=81 Glassdoor. â€Å"Ford Motor Reviews†. http://www. glassdoor. com/Reviews/Ford-Motor-Reviews-E263. htm (2012). GM Historical Pamphlets. General Motors. http://www. gmheritagecenter. com/gm-heritage-archive/historical-brochures. html (2012). Sabatini, Jeff. â€Å"GM now tying all employee bonuses customer Loyalty†. Automotive News. http://www. autoblog. com/2012/06/05/gm-now-tying-all-employee-bonuses-to-customer-loyalty/. (2012). Sustainablity Report: â€Å"Employee Satisfaction†.

Aggregate Demand and Supply Models Essay

As it stands currently the existing effect of the economic factors on aggregate demand and supply are: unemployment, consumer income, and interest rates. In this paper we identify the existing effect of the economic factors on aggregate demand and supply. The American people have little to no income when unemployed, this in turn causes a decrease in demand for the economy. This type of event causes the aggregate demand to curve to the left. One of the main reasons unemployment remains high to this day is the lack of demand. A shortfall in aggregate demand is precisely the type of issue that can be addressed by monetary policy, however, to do so we need continuous monetary stimulus to progress toward maximum employment stability. The crash of the housing market has set tremendous limitation on consumer and their spending. Sternness on behalf of the government to a certain extent has decreased aggregate demand during this recovery period. These actions have directly impacted growth. Wh at this means to us is that lower government spending and higher taxes call for disposable income for consumers, work for government contractors diminishing, and a decrease in government payroll. Another factor that has had great effect and impact are the levels of uncertainty. The events leading to this state have yet to be resolved which in turn have caused a lack of willingness and confidence within consumers. In the beginning the levels of uncertainty reflected the force of influence the recession had on us as consumers. This is something that had not been experienced in several years which made it difficult for us to handle or even find a way to get by in a more successful demeanor. After extensive research and analysis it is safe to say the supply-side considerations explain some of the rise in unemployment, which once again confirm the lack of demand as well as the fact that the economy is suffering first and foremost of a weak demand rather than a shortage of supply. References Williams, J. C. (2013, February 25). The Economy and Fed Policy: Follow the Demand. Federal Reserve Bank of San Francisco. Retrieved from http://www.frbsf.org/economic-research/publications/economic-letter/2013/february/economy-fed-policy-follow-demand/ Thoma, M. (2012, March 28). Demand, not supply, is restraining the economy. CBS News. Retrieved from http://www.cbsnews.com/8301-505123_162-57405230/demand-not-supply-is-restraining-the-economy/